Surface in Motion is Europe’s largest event in this sector, which gathers participants from a broad spectrum of industries, including furniture and flooring manufacturers, interior designers, and producers of decorative surfaces.

The workshop, entitled “The Future of Paper-Based Finish Foil: Cost-Efficiency and Sustainability with Pre-Impregnated Papers” focused on cost efficiency and sustainability in pre-impregnated papers, aligning with our strategic goal of promoting innovative, eco-friendly solutions.

Around 60 participants represented countries as Germany, Poland, Belgium, Spain, the Netherlands, and Brazil. This audience consisted of a balanced mix of direct customers, furniture producers, and co-suppliers with expertise in procurement and technology.

The event featured several expert speakers from the decor industry:

Florian Mayer, Munksjö’s Vice President of Sales & Marketing, opened the session with a presentation on the “Market Overview and Outlook of Paper-Based Finish Foils.”

Hugo Spieser, Sustainability Manager at Munksjö, and Nicolas Simonnet, Technical Customer Service Director at Munksjö, focused on the synergy between sustainability and technical performance.

Sébastien Alainé, Munksjö’s Head of Marketing, Communication & Design, alongside Ingrida Pachowiak, Technical Customer Service Specialist, and Nicolas Simonnet, who stepped in for Bernhard Rüdrich at short notice, provided an in-depth presentation on “PIP Solutions for Cost-Effective and Sustainable Finish Foil Decorative Surfaces.”

Daniel Toppel, Head of Sales & Marketing at ARCOLOR AG talked about the challenges of printing on pre-impregnated papers and future opportunities.

Bernd Dinkelborg, Head of Sales at KNEHO-LACKE GmbH, offering his perspective on cost and sustainability implications when lacquering pre-impregnated paper.

Peter Borgcrantz and Anders Pettersson, Material and Technology Engineers at IKEA, sharing insights about affordable sustainability concerning paper based finish foil products in IKEA.

The event concluded with a networking business lunch, allowing participants to foster valuable business connections.

Check out the video to hear what some of our attendees and presenters had to say:

Munksjö is proud to have facilitated this event, which showcased its leadership in pre-impregnated paper solutions while emphasizing both the economic and sustainable advantages of this innovative product. This workshop also marks the beginning to more tailored collaborations in the paper-based finish foil segment.

By hosting this workshop, we reinforced our mission of leading decor paper innovations for a sustainable everyday life and further solidified our position in the market.