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Munksjö and the Turkish Market: Solid Colors and Global Reach
The Turkish market holds a special place for Munksjö, especially as it continues to emerge as a prominent player in solid-color decor paper trends.
Türkiye’s growing preference for soft, subtle hues paired with textured finishes like wood grain or striped patterns mirrors the evolving tastes of local designers. Munksjö’s expertise in producing high-quality, solid-color decor papers perfectly complements these preferences, allowing customers to achieve the sophisticated aesthetics that are increasingly in demand.
Munksjö is a global company with a strong international footprint, boasting manufacturing facilities in Germany, France, Spain, Brazil, and China. This global reach supports a diverse range of laminate surface applications made of decor papers, including furniture, worktops, facades, and flooring. With this extensive presence and wide application range, Munksjö brings an unparalleled depth of experience to each market it serves.
Intermob 2024: A Key Platform for Engagement
To better understand and anticipate trends in the Turkish market, Munksjö’s team attended the Intermob Fair 2024 in Istanbul, a leading platform for the furniture subsidiary industry in Türkiye. The fair, a significant hub for Turkey, the Middle East, and Europe, attracted furniture manufacturers, architects, and designers. It allowed Munksjö to introduce its new collection of solid color trends for 2024 and upcoming innovations for 2025.
During the fair, Munksjö’s team discussed business opportunities and engaged in direct conversations with customers to gather feedback on their experiences and preferences. This included evaluations from both customers and visitors concerning the recently launched colors in the market, offering valuable insights. It was particularly instructive to observe firsthand how customers played with color, texture, and material combinations using the newly introduced shades.
Some of the standout colors that Munksjö developed, which were especially well-received and played a pivotal role in helping customers introduce color novelties at Intermob, include:
Sébastien Alainé, Head of Marketing and Communication at Munksjö, highlighted the fair’s significance, stating, “We are thrilled to see the continued dynamism and importance of the Turkish market for Munksjö, and the Intermob fair is still a fantastic opportunity to identify local market trends and new requirements from the laminate surface material industry.”
While broader economic conditions have led to some slowdown in the 2024 decor paper market, demand in Türkiye for trendy laminate color is still there, underscoring the market’s strategic relevance for solid color decor paper novelties. Munksjö’s commitment to being more than a supplier but a partner who understands and innovates based on the Turkish market’s unique demands was further solidified through these engagements.
Customer-Centric Approach and Unmatched Expertise
One of Munksjö’s key characteristics is its dedication to fostering long-term partnerships and strong relationships worldwide. The company has built a reputation for its dynamic approach to product development, innovation, and responsiveness to challenges. Such qualities have cemented Munksjö as a leader and go-to name for customized, high-quality decor paper solutions. The company’s made-to-order products exemplify a high level of individualization, ensuring that customers’ specific needs are met. Munksjö’s technical customer service team is crucial in optimizing the paper’s runnability during the customer’s production process and enhancing efficiency and product characteristics.
Munksjö’s commitment to comprehensive service extends to being present wherever its customers need support. This means that the company’s expertise is available from afar and on-site, offering real-time solutions and assistance. The approach is no different in Türkiye, where the company ensures that its customers receive tailored support to meet the unique demands of the local market.
Looking Forward: A Continued Commitment to the Turkish Market
The Intermob Fair allowed Munksjö to deepen its understanding of the Turkish market and further engage in conversations about future opportunities. With the 2025 color trends around the corner, the company is excited to continue being a partner of choice for decor paper needs, offering personalized solutions that cater to the ever-evolving preferences of the Turkish market.
As Munksjö remains attuned to industry trends and customer demands, its commitment to delivering high-quality, individualized solutions will continue to drive the company forward, strengthening its bond with the Turkish market and supporting the success of its valued partners.
For Turkish speakers: check out the article published in Laminart magazine 154 – Oct/Nov 2024.
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